Sofa Beds

Anyone that has passed by our shop windows over the weekend may have noticed a new addition to our furniture ranges.

We currently have on display three brand new sofa beds.

Three styles are available, all featuring a wonderfully easy click-click motion which converts the stylish sofa into an additional bed in next to no time at all.

a beautiful choice of faux leather colours, including black, white and brown add a contemporary look to an age old, space saving problem, whilst the clean lines of the minimalist style sofa means it would not appear out of place in a modern lounge, it would be equally adaptable in a spare room in need of a space-saving makeover.

our weekend with Hippo

Out with the old and in with the new.


And this past week has seen plenty of both.

All but a very few pieces remain of our Pine and Oak furniture displays, as we enter a new phase of our store's future as James Allen Bedrooms.

In its vacant position we are now proudly displaying a huge selection of beds and mattresses of all types.

We have 3' (single) mattresses starting from £49.99 and 4'6" (double) mattresses starting from £99.99, we have pocket sprung and we have memory foam, we even have memory latex, we have wooden beds, metal beds, divans and a whole host of headboards to choose from.

And we also have a new supplier.


As we launched Bedzzz, our brand new bed and mattress department, we felt that we needed to be showing the very best, and offering the very best choice to our customers, so we went direct to the country's most recognisable mattress brand, Silentnight.

And with a launch weekend planned, Silentnight sent a very special guest to our shop to watch over proceedings and ensure we were doing a good enough job.

Hippo was far too excited to stay in the shop though and could be seen dancing outside for the whole of Saturday and Sunday, waving to cars, making friends with children, getting plenty of attention from grown women and posing for loads of photos!

Hippo even went for a quick walk around Enfield Town and caused quite a stir wherever he went.

We know we certainly enjoyed our weekend with Hippo, and we're pretty sure that he was having fun too!

If you posed for a photo with Hippo, or just want to see what he got up to, head over to facebook where you can 'like' James Allen Bedrooms' and start tagging the photos of yourselves.

James Allen Bedrooms on facebook

and don't forget, you can also follow James Allen Bedrooms and Silentnight Beds on twitter.

- Glen

back to work

Many of our customers shall now be settling back into their jobs after all the excitement of the Easter bank holidays, but other than allowing staff to be with their families on Easter Sunday, and to watch the Royal Wedding last week, we have still been here working hard.

Our Easter Sale saw a number of ex-display models reduced and cleared from our shop floors, and it has taken us no time at all to fill the gaps with our latest range of beds that we have been rolling out across both of our stores.

On display in the window of our Enfield Town branch is a brand new pine bunk bed that we are introducing since we so often get asked for them, and although we have them available from suppliers, we do feel that many people would like to see them for theirselves before buying.

Joining the bunk bed is a beautifully modern chrome bed that sits wonderfully alongside our contemporary fitted bedrooms and is has already sparked interest amongst those that couldn't fail to notice it while browsing.

And for us now, we have a few choices of new bedrooms displays to order in that shall be fitted in our showroom by summer, we have a London based furniture exhibition to attend, as well as a trip to Germany in order to visit our supplier's huge factory, view their latest lines and hear their plans for the future.

- Glen

I assure you that we're open

Blanking out two large windows for a week as we prepared our brand new display away from prying eyes seems to have had a rather adverse effect.

Despite large signs in each window declaring that a new range would be in the window soon, some people seemed to have got the wrong impression and simply assumed that we were closing down.

Some people muttered to their other halves as they strolled past that 'another business had gone under', whilst other, more concerned, citizens have come into the shop or even rung us to ask if we would be shutting down.

So today, the windows were wiped clean, unveiling our Enfield Town branch's new display of Altro furniture that has already proved successful when installed at our Crews Hill branch.

And joining the stunning, modern looking range of wardrobes is a rather classy looking bed from a new line that we have just started running, other beds available include metal framed bedsteads, leather bedsteads and also children's cabin and bunk beds.

All of these we shall be rolling out across both branches once we have cleared a few more ex-demo beds, so there is also bargains to be had, and available for immediate collection.

In summary then, no, we're not closing down, yes, we're staying exactly where we are, and now have even more new ranges than ever before.

- Glen

mirrors, mirrors, on the wall

What people don't often see when they are just casually strolling through Enfield Town is quite how often the inside of the shop is changing.

It is changing almost constantly.

It could be changing to make way for new stock or new displays, it may be changing if we have just sold off ex-demo pieces, and sometimes we just end up changing it around because either we're unconvinced or just plain bored of seeing it the way it is.

Just last week, we transformed our range of mirrors that we have been showing since November and created a new dedicated gallery section that shows of the pieces that we have in stock beautifully.

Where once we had a handful of mirrors above beds and the rest were stacked for browsing, we now have almost our entire stock hung on custom built walls that are well worth a look at.


And talking of change-arounds, today we shall be blocking out one of our most prominent windows as work gets underway to deconstruct our Roma overbed that has been the shop's main focal point for a handful of years, and a brand new window display should hopefully be installed by the end of the weekend.

So keep your eyes out for any other changes we may have going on, and keep checking back for more updates.

- Glen

getting ideas

Although you may not have guessed it from the inactivity on our blog, we have all actually been very busy.


December is the time of year when we are frantically kept on our toes in order to ensure that all deliveries guaranteed to customers for pre-Christmas are in to us in good time and that we can get them straight of our warehouses and into customer's homes before the 25th December.


And January is bargain-hunter's season, when everyone hits the shops looking for a good deal in the sales, and we were no exception as discontinued ranges and floor models were all knocked down in price to make way for our new year's new displays.


Talking of new displays, January is also the month that we descend upon a huge national furniture show looking for inspiration and new suppliers so that we can bring the very best products to our customers.


Next week will most likely be spent conferring with each other as we look over the mound of brochures we have acquired, before placing our orders.


Which should mean that a handful of new displays should be gracing both of our branches by the end of February/mid March.




- Glen

dark evenings

Now that the clocks have gone back and we are now plunged into darkness before the end of the working day, we have been busy trying to rearrange and brighten the shop up in order to reflect the seasonal shift.

As mentioned last time, the 'Order Now for Christmas' signs have been dusted off and hung up in our windows, and a couple of dining ranges are proudly displayed at the front of the shop, alongside the continually popular Corona bedroom range.

We have also had two other new additions to our ranges joining us recently, at our Crews Hill showroom we have installed a display of the modern and stylish Altro-B furniture, and just last week our Enfield Town branch gained a new range in the form of Dimension 3 Elegant.

And the Bean Bag areas in both of our branches have also had a little bit of a make-over to make them feel more cosy now that the winter chill is starting to set in.

- Glen

Corona and Cotswold ranges on display

While the shop may still be in a state of flux, we have been trying to find the right time and the right way to display two new ranges that were delivered to us recently.

The Corona and the Cotswold range are now both on our shop floor and we shall be moving one of them into our front window display and changing things around a little bit as soon as we get the chance.

We have usually shied away from supplying flat-pack furniture but will be making an exception on these ranges in order to keep prices down (although we will also offfer our customers a chance to have their items built prior to delivery).

 - Glen